Apple has raised its iAd revenue sharing from 60% to 70%, reports The Next Web.
The company also recently lowered the minimum ad buy to $100,000.
This is all in an effort to get more brands on board with the company’s proprietary advertising platform. When asked about the platform at D8, Steve Jobs said, “We’re getting into the advertising business because we want to help our developers make some money.”
But the consensus seems to be that iAds haven’t been as successful as they could or should be. The increased revenue sharing and reduced minimum ad buy should help make iAds a more attractive venue for brands looking to forward their names.
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
See Also:
- THE MICROSOFT INVESTOR: Windows Phones Will Have Superior Social Networking For The Chinese Market
- This 18 Year-Old Video From A Newspaper Company Dealt A Major Blow To Apple’s Legal Attack On Android
- The iPhone Is Gobbling Up Market Share — Android Has Gone Flat
[Re-blogged from Here's How Apple Is Fixing iAd (AAPL) - All content ownership belongs to them, I am simply sharing it with you.]