The Inventor Of The GIF Says Everyone Is Pronouncing ‘GIF’ Incorrectly

Steve Wilhite, the inventor of the GIF, a file format that’s used to create moving images on the web, says everyone is pronouncing GIF incorrectly.

Speaking with The New York Times, he said, “The Oxford English Dictionary accepts both pronunciations … They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.”

Unfortunately for him, just because he invented it, doesn’t mean he gets to dictate how it’s pronounced. Everyone calls it a GIF (as in gift without the t), so that’s how it goes.

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10 Things You Need To Know This Morning (MSFT, AMZN, AAPL, AAPL, YHOO)

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Good morning! Here’s today’s news:

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Big Jump In Percentage Of Teens Tweeting (HTTPWWWTHEDRUMCOMNEWS20130522US, TEENS, EMBRACE, TWITTER, ONE, QUARTER, NOW, SIGNED)

teenager with an iphone

Almost a quarter of teenagers in the US now hold a Twitter account, significantly more than the 16 per cent figure for the wider population – according to a new Pew Research Centre report.

It found that 24 per cent of teens are now signed up, a substantial jump on the 16 per cent who did so in 2011 highlighting the growing diversity of social media habits.

This growth wasn’t sufficient to usurp Facebook as the dominant platform however which boasts an adoption rate of 94 per cent.

Also, whilst 81 per cent say Facebook soaks up the majority of their time spent on social media just 7 per cent said the same thing for Twitter.

This lead may not be quite so inassailable as the raw figures imply however with many teens professing more excitement for services such as Twitter, Instagram and Tumblr – where they are less likely to encounter the prying eyes of family members.

Report author Mary Madden said: “Adults were the first to colonise Twitter. However, teens are now migrating to Twitter in growing numbers, often as a supplement to their Facebook use.”

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Poor Parents Grumble As Rich Chicago School Forces Kids To Buy iPads

New Trier High School

New Trier High School is embracing a future with more e-books and iPads — and fewer old-fashioned text books. But not all parents in the district are thrilled with having to pony up extra money for the gadgets.

“We’re in a wealthy district, but you can’t assume that everyone’s wealthy,” said Mary Rita Kropp, a New Trier parent who addressed the school board on the topic at a meeting this week.

Beginning next school year, half of the district’s students will have iPads as part of the new Mobile Learning Initiative. In the 2014-2015 school year, the program will be expanded to include all students.

The New Trier School Board recently approved the program’s expansion after impressive educational results from a pilot program this year, in which 700 students used iPads for classwork, said Chris Johnson, the district’s director of technology.

“We believe there will be significant cost savings for families, but this is really about the educational impact,” Johnson said. “We’ve seen really exciting results already.”

Here’s how it works: Depending on automated scheduling, 2,300 students will be opted into program. The district pays an average of $620 per iPad for the machine, keyboard, case and necessary applications, Johnson said. It then provides a $270 subsidy for families, who would pay $350 for a 16GB iPad or $450 for a 32GB version.

As another option, families can pay $180 a year for three years in a lease-to-own option. Rising seniors can choose to rent iPads for $150 a year. Families can also simply buy their own, as long as it’s 2nd generation or later.

None of the options sound great to Kropp, a substitute teacher who teaches technology in Wilmette District 39, and who is skeptical of the cost versus the educational value.

“Not every family in the district can afford these things and mandating them is a little much,” Kropp said. “It’s a piece of electronic equipment that will break and become obsolete very quickly.”

Kropp asked New Trier School Board members what alternatives there were for families who found the price tag too onerous. .

In an interview after the meeting, Johnson said families could seek assistance through the district’s financial aid office. The iPads will result in savings for families who now spend an average of $400 a year on textbooks, he said, adding that the district would present cost savings projections next month.

New Trier will basically break even with the iPad investment, Johnson said. The cost will range from $80,000 to $270,000 per freshman class, he said, but there will be savings, too. In addition to phasing out expensive textbooks, the district will also try to reduce the number of its 1,200 student laptops.

The Mobile Learning Initiative is really about educational gains, though, Johnson said. The iPads are intended to augment, not replace, valuable classroom instruction. Students will have new capacities with the iPads — such as recording and editing video and audio, charting and graphing data, and better digital communication with their teachers.

As for Kropp, and parents like her, Johnson said they were a minority in the feedback so far received.

“Her perspective is definitely valuable,” he said. “But I would say the feedback from nine out of 10 people has been overwhelmingly positive.”

gtrotter@tribune.com

Twitter: @NorthShoreTrib ___

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IG News: Spotlight: Melbourne Since launching, we’ve seen Instagram…


instagram.com/p/Y3J6Udg3KS/#kamilsharaidin


instagram.com/p/UDdbtnso4f/#farrahallan


instagram.com/p/WV8HE4Mo8D/#farrahallan


instagram.com/p/XKPs8WsoyL/#farrahallan


instagram.com/p/XT6Q5EuWMu/#stephanie_somebody


instagram.com/p/YXmC1BuWKm/#stephanie_somebody


instagram.com/p/SPl4kouWNF/#stephanie_somebody


instagram.com/p/Vmrkt5kbUw/#cleocoppinger


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Spotlight: Melbourne

Since launching, we’ve seen Instagram spread from our headquarters in the Bay Area to every corner of the globe. In this series, Spotlight, we’ll highlight top users from countries and cities with thriving Instagram communities.

The city of Melbourne—Victoria’s capital and the second most populous city in Australia—was deemed the most livable city in the world two years in a row, causing a plethora of artists to move into the city’s limits. Due to the ever-changing skyline’s modern, cutting-edge designs and its diverse, historical architecture there is never a shortage of photographic inspiration.

Want to view Melbourne from an insider’s perspective? We put together a list of some amazing Instagrammers from in and around the city.

  • Kamil Sharaidin, Malaysian architect and photographer living in Melbourne— @kamilsharaidin
  • Farrah Allan, wedding photographer — @farrahallan
  • Stephanie Stamatis, stylist and designer with an affinity for rustic greenery — @stephanie_somebody
  • Cleo Coppinger, model and photographer documenting her day-to-day adventures — @cleocoppinger

To explore the city in depth, you can also browse the location pages for some of Melbourne’s more popular landmarks:

  • The Arts Center, known for its easily recognizable and iconic spire
  • Federation Square, a civic center and structure with unique and beautiful architecture
  • Eureka Skydeck 88, the highest public vantage point—285 meters (935 feet)—in the southern hemisphere.
  • Melbourne Cricket Ground, the tenth-largest stadium in the world, the largest in Australia, and the largest stadium for playing cricket.

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This Cloud Startup That Mobile Developers Love Is Now Going After Enterprises That Build Their Own Apps

Appcelerator CEO Jeff HaynieAppcelerator, which makes a popular free mobile app development platform called Titanium, is now setting its sight on enterprises that build their own mobile apps for workers.

On Tuesday, Appcelerator launched a new mobile development platform for enterprises, which it’s selling as a service over the web. Unlike Titanium, which is just for apps, the enterprise platform includes support, training and service level agreements. 

It also includes analytics tech which tests apps while they’re being built, to make sure they’re performing well and no glitches make it into the final product.

Once apps are finished, Appcelerator hosts them and tracks usage and other stats. Appcelerator can show how many people are using an app at a particular moment. This tech comes from Appcelerator’s acquisition last November of Nodeable, a big data analytics startup.

Appcelerator’s platform satisfies enterprise marketing teams that want to see how their apps are being used, and IT teams, whose job it is to make sure they’re performing up to snuff, Appcelerator CEO Jeff Haynie told us.

“Mobile often ends up being the primary, and sometimes only, interface that a business’s partners and employees user to interact with the company,” Haynie said.

Appcelerator is selling its enterprise platform on a per-seat basis and also charging based on where it’s hosted. There’s a Starter edition for about $5,000 per user per year, which has everything but performance and testing analytics and is accessed on the web.

The full enterprise platform starts at around $12,000 per user per year when running in a “public cloud”, which means they’re sharing the hardware with other customers.

Appcelerator is also selling a “virtual public cloud”—where customers get their own hardware— for about $32,000 per user per year. 

All three options require a one-year contract.

Appcelerator has 450,000 developers and its apps run on 135 million mobile devices, or more than 10% of the world’s mobile devices. It is VC funded and has raised around $50 million so far.

Rumors swirled in February that Microsoft was going to acquire Appcelerator, but those never panned out. Haynie declined comment, saying “we are focused on building a great company right now and think there are huge opportunities in the market in front of us.”


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AWESOME PLACES TO WORK: These Startups Have Better Perks Than Free Food Or Beers On Tap

Maptia employees in Morocco

The difference between a job you love and a job you hate is usually one thing: the company’s culture.

These days, lots of tech startups have adopted cultural perks like free food, pool table/games, and beers on tap.

But others have come up with new ways to make their companies great places to work. They’ve “hacked” their culture, according to this discussion thread on Quora.

Maptia’s founders moved the whole company to Morocco

Jonny Miller, cofounder at Maptia and an avid surfer, has the best hack we’ve ever heard of.

He and his two co-founders moved their company to Morocco, a low-cost way to have an office on the beach.

Maptia’s graduated from the TechStars Seattle program at the end of 2012 and then the founders’ visas expired. Instead of going home to London, they wanted a cheaper place where their $100,000 in seed money would last until they launched their beta. They are building a travel discovery site.

So they “spun the globe and found a cheap apartment only ten meters from the Atlantic ocean in the Moroccan surf town of Taghazout.” (It’s the second floor of the white building, pictured.)

All five Maptia team members live there. They stop work when the surf it up and the cost of living is so low, they can feed themselves on $10 per person week, Miller says.




Commerce Sciences has the last person to join create a welcome kit for the next person to join

Commerce Sciences has a cool tradition for an employee’s first day at work, says Oren Ellenbogen, an engineer at the Palo Alto, Calif., startup.

“The last person to join the company is responsible to create a ‘starter kit’ for the next one to join. Each kit is totally different and personalized (depending on how creative the last person is :) ), ranging from funny jokes, interesting books to Nerf Guns and coffee capsules,” he says.




At Expertcity, hearing the bell ring means free breakfast

A lot of companies have bells in their offices that people ring when they sign a new customer contract or have announcements.

But at Expertcity, there was a unique rule about the bell: If you rang it without a good reason, you had to buy breakfast for the whole company the next day, says John Greathouse, who was CFO at the time.

Expertcity was the startup that created GoToMeeting and GoToMyPC and was sold to Citrix in 2003.

Greathouse was originally opposed to the bell because he felt employees would think it was  “a cheesy, faux motivational tool” but people loved it.



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